How Haidy El Nakoury Discovered Her True Career Path at Sumerge

At Sumerge, we believe that careers aren’t linear—they grow, evolve, and sometimes take surprising turns. One of the most inspiring examples of this is the journey of Haidy El Nakoury, who transformed her career from Recruitment to Employer Branding, and now leads the function.

This is Haidy’s story, one that reflects what empowerment, continuous learning, and opportunity truly look like at Sumerge.

From Recruiter to Storyteller: The Moment Everything Changed

Haidy started her journey at Sumerge as a Recruiter, connecting with talent and supporting hiring needs across teams. But during an Employer Branding course she took to deepen her understanding of candidate experience, something clicked.

I realized that what I truly loved wasn’t just hiring—it was telling the stories behind our people, our culture, and our impact. Employer branding felt like home the moment I understood what it meant.

‍Haidy El Nakoury

Haidy didn’t keep this discovery to herself, and at Sumerge, when someone raises their hand, we listen.

Opportunity Meets Enablement

After her manager approved exploring the new role, Sumerge did what it does best, enable potential.

Haidy went through a structured, hands-on enablement journey that included:

• Coaching on brand storytelling

• Real employer branding projects and experimentation

• Direct access to leadership to shape Sumerge’s narrative

• Continuous feedback and growth cycles

The trust I was given was unbelievable. I was allowed to learn, try, fail, improve and eventually own the employer branding space. I didn’t feel like I was shifting careers alone. Sumerge walked the journey with me.

- Haidy

Becoming Sumerge’s Employer Branding Lead

Today, Haidy is the Employer Branding Lead at Sumerge, shaping how the market sees us and how talent experiences our brand across touchpoints—from social media, to company events, to the stories we highlight internally and externally.

Her growth didn’t happen overnight. It happened because of three things Sumerge believes in deeply:

1. Empowerment

We give people space to explore their passions and shape their own paths. If you have a spark, we help you turn it into something real.

2. Enablement, Not Just Training

We don’t push people into roles—they grow into them with support, knowledge, and mentorship.

“Enablement at Sumerge isn’t theoretical. It’s practical, real‑world, and hands‑on. That’s what makes it powerful.” – Haidy

3. Opportunities That Meet Potential

Great companies don’t wait for perfect resumes—they create room for people to grow into the roles they’re meant for.

Haidy’s journey reflects our belief that talent is not fixed. When someone shows drive, curiosity, and passion, it’s our responsibility as leaders to open doors for them.

‍ – Radwa Samir- VP of HR

Why Haidy’s Story Matters

Because at Sumerge:

• You can discover new paths.

• You can shape a role that didn’t exist before.

• You can lead without following a standard route.

• You can grow faster when you show initiative.

Haidy’s journey is not the exception—it is what we strive to make possible for every Sumergee.

Don’t be afraid to ask. One brave question changed my entire career. If you feel drawn to something else, speak up. The right environment will support you, not limit you.

Haidy El-Nakoury

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