Telecom Egypt relied heavily on physical stores and call centers, as customers had no unified digital channel to manage subscriptions, payments, or service changes independently.

This dependency limited personalization, increased operational costs, and restricted customer-centric growth. Sumerge delivered an integrated Self-Service Portal and mobile application connected to backend systems, enabling real-time account management and targeted service offerings.

Telecom Egypt shifted to a scalable digital engagement model that improved customer satisfaction while unlocking new revenue opportunities

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